What does Mamá Godín stands for?

Godín is a slang term in Mexico for the working class. It derives from the last name Godínez; used in a popular TV show from the 70’s. This, gave the nickname to the mexican “white collar” employees.

  • It is proven that companies with more women are more profitable

  • We increase the participation of women in organizations by 26 %

  • We increased the presence of moms by 113%.

  • We reduce staff rotation, absenteeism and loss of talent

  • More than 500 companies trust us and have increased their profitability

Mamá Godín Ranking

It certifies practices in gender equality, co-responsibility of care and talent retention of organizations through an evaluation designed to measure and improve them.

  • Call: Annual

    • Payment of registration from January to May of each year

    • Evaluation from June to July

    • Award in September

    • Ranking Mama Godín 2025 - closed inscriptions

Since 2020, the implementation of our methodology has helped to improve the working conditions of more than 970,000 people.

  • We increase women's participation by at least 26 per cent.

  • We increase the presence of moms by at least 113%.

  • We reduce staff turnover by at least 6%

  • We prevent absenteeism and loss of key talent.

Is your organization ready to stand out? Join the Ranking Mama Godín 2026 and lead the change in care and inclusion.

Ask for reports and secure your participation from today.

Why you should consider to hire us?

  1. Avoid the talent drain and become the place where all people want to work

  2. Reduce stress for your work template and be a safe space to work

  3. Our work contributes to the compliance of NOM-035-STPS-2018 ("Psychosocial risk factors at work - Identification, analysis and prevention") and the Mexican Standard NMX-R-025-SCFI-2015 in Labor Equality and Non-Discrimination

  4. Ensure the continuity of operations of your business

  5. Creates a safe workspace for women, moms and all caregivers

Systemic Change

We built a care diagnosis from your staff, which ensures that everyone has equal opportunities to get on the corporate ladder.

  • Schedule a session with us to request quote

Systemic change has allowed us to give voice to more than 15,000 working people in Mexico who today have better working conditions and are employed in organizations that are co-responsible in the field of care.

Being co-responsible is not a trend, it's a necessity. Is your organization already leading?

Fill out the form below and make a difference from now on.